Kinetic to launch Luna in the electric avatar, expands capacity with new plant
India’s first eponymous brand, Luna, which gave wings to the civilized country in the 1970s, is coming back in an updated electric avatar. Other famous 2-wheeler brands of the licensing era have been joined by Luna; The Chetak & the Lambretta. These are making a comeback in the revised standard e-version, even as they retain part of their retro design.
Sulajja Firodia Motwani, founder, and CEO of Kinetic Green Energy & Power Solutions confirmed that the company Kinetic is going to launch Luna in the electric avatar, which is set to go on sale in the coming 2 months of this year, will retain its USP of an affordable, easy-to-maneuver, step-thru bike.
The electric Luna will be an in-budget, convenient & lightweight model. It will be a civilized, stylish version of a moped. We have retained the same value that defined the Luna,” she said. It shall address the fast-expanding e-commerce delivery segment & also be used for customized deliveries.
Many previous brands, be it the Jawa, Yezdi, Vespa, or Chetak, that have made a comeback in recently, have got a full makeover with revised technology & style. “The previous brand may not resonate with the new-age buyers unless done so,” said Ambi Parameswaran, founder of brandbuilding.com.
He cited the cases of the Volkswagen Beetle, BMW Mini Cooper, and Ford Mustang in support of his statement that “Auto businesses modifying legendary names is little that has been done throughout the world.” “But the old brand was given a new look in all these successful revivals. Bajaj Chetak is an intriguing strategy in that regard, he continued.
It will be a piece of good news for all EV users, who are in favor of electric vehicles that Kinetic is going to launch Luna in the electric avatar.